2023 Toyota Prius
Bold, Striking Design
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Inviting Interior
Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience. By linking Toyota Safety Sense™ 3.0 (TSS 3.0)* with Direct Light Illumination, a responsive glow can be emitted across the dashboard to help visually alert you with notifications about the road ahead.
Hybrid Efficiency
The all-new Prius features a new hybrid engine for the model. Prius’ new Hybrid Synergy Drive® system continues to deliver great efficiency. With up to a manufacturer estimated combined 57 mpg*, Prius encourages you to go farther than you thought possible.
Advanced Park
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park* is there for you with the touch of a button. This handsfree parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
Digital Key Capability
Take advantage of what’s already in your pocket. Available Remote Connect* with Digital Key* capability can detect your Bluetooth®-connected* smartphone, enabling you to lock/unlock and start/stop your Prius.
Panoramic View Monitor
Prius’ available Panoramic View Monitor* helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.
Integrated Backup Camera
Put Prius in reverse and the standard backup camera automatically activates to show you what’s behind your vehicle on the available 12.3-in. multimedia display.
Top-Mount Multi-Information Display
Information that meets the eye. Prius’ top-mount Multi-Information Display (MID) is placed right above the steering wheel, to clearly give you vehicle details, outside temperature, driver-assist-system information and more—all to help keep your eyes on the road ahead.